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What Is GenHQ – Creative AI Education

Rourke Sefton-Minns – GenHQ – Creative AI Education (Up To 01.2026) is a subscription-based creative AI education platform and community founded by Rourke Sefton-Minns. It’s designed to teach people how to use generative AI tools in real-world creative work — from content and design to marketing and business workflows.

Who is Rourke Sefton-Minns

Rourke Sefton-Minns (also active online as @rourkeheath) is a creative AI educator, content creator, and founder of GenHQ – Creative AI Education. He built his reputation by posting daily AI tutorials and creative tech content on social platforms — covering tools like Photoshop, Runway, MidJourney and more — before launching GenHQ in 2025.

He’s based in London, England, and has become known for making complex AI workflows accessible to creatives, professionals, and aspiring AI practitioners globally.

Core Focus & Mission

GenHQ’s mission is to help creators become top-tier AI-fluent professionals by focusing on:

• Practical AI tool mastery: Walkthroughs for cutting-edge AI platforms (image, video, voice and design tools).

• Creative workflows: Systemized processes used in client work, branding, advertising, and storytelling with AI.

• Monetization & careers: How to find clients, price services, build personal brands and launch AI-based businesses or agencies.

• Live support: Consulting calls, workflow reviews, Q&A sessions, and community interaction.

• Real-time updates: Training on the latest AI tools and major tech releases.

Members work together in a cohort of creators and practitioners, sharing and learning alongside peers.

What’s Included

Inside GenHQ you’ll find:

Tool Training

• AI image generation (e.g., MidJourney)

• AI avatars & dubbing (e.g., HeyGen)

• Video generation & editing tools (e.g., Runway, VEO3)

• Audio creation (e.g., ElevenLabs)

• Upscaling & restoration tools (e.g., Magnific AI, Topaz Labs)

• Creative design suites, moodboards, character tools and more

Business & Creative Skills

• Finding and closing AI clients

• Pricing creative AI services

• Building a personal brand using AI

• Structuring projects like a professional creative studio

Community & Growth

• Live consultant interactions, client workflow breakdowns

• Interviews with top-earning creatives and industry professionals

• Regular updates as generative AI tools evolve

All modules are focused on practical application — meaning you learn by doing real projects and client-ready workflows rather than just watching theory.

Industry Impact & Approach

Rourke’s broader public content helped lay the foundation for GenHQ’s launch, with his educational videos reaching millions across social media. GenHQ itself has grown quickly and — according to posts from Rourke — has generated significant recurring revenue and community traction within months of launching.

He positions GenHQ as a way to help creatives prepare for an AI-transformed marketplace by combining human creative strategy with new AI capabilities.

Who It’s For

GenHQ is aimed at:

• Creatives (designers, video makers, storytellers)

• Content professionals & marketers

• Freelancers and agency builders

• Anyone wanting to integrate AI into professional creative workflows

The emphasis is on practical, income-oriented skills — not just academic knowledge.

Summary

Rourke Sefton-Minns is a leading voice in creative AI education and founder of GenHQ – Creative AI Education, a hands-on platform and community focused on teaching generative AI tools and workflows for real-world creative and business outcomes. The program blends tool training, workflow guidance, monetization strategies, and community support to help members become AI-fluent creators and professionals in the evolving AI landscape.

See More: Giselle Langley – The Creator Passport

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